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marketing Advisory Each month, the Marketing Advisory Committee highlights one or more of the Clubs and/or Groups that are active here at Sun Lakes through a "Spotlight On" feature. To have your club or group featured, contact Larry James, Marketing Advisory Committee Chair, at (951) 236-9253, or email mlinxter@yahoo.com. This month, we turn the spotlight on… INTERNATIONAL CULTURE CLUB (ICC): One of the oldest social clubs at Sun Lakes, ICC – the International Culture Club – is a group of fun-seekers who meet monthly for dinner and dancing in the Main Clubhouse Ballroom. The themed dinner features a different country each month, and a menu that one would experience if visiting that country. Although not required, some members and guests will also choose to wear traditional clothing of the local culture being celebrated. And, of course, there's dancing! ICC also offers a unique benefit exclusively for single gentlemen: your meal will be free if you sign up as a "dance partner" for the evening. And, the popular "Try Before You Buy" option is available, allowing you to attend an event at the non-member price to see if ICC is right for you. So, experience the different countries of the world without leaving Sun Lakes Country Club. Check out ICC – the International Culture Club. For more information, look for the ICC article in this month's Lifestyles, or call Marilyn Forhane, (951) 845-9455. LADY NINERS: C'mon, ladies – let's play golf! Do you enjoy playing golf, but sometimes 18 holes is a bit much? The Lady Niners Club might be just the right fit for you. This group of "Lady Linksters" gets together every Thursday to play nine holes of golf on the Championship Course in a different organized format each week. The weekly tournaments feature formats ranging from individual play to a scramble format to "fun" days – events that can be enjoyed by all, no matter their playing level. Members establish and carry a GHIN handicap, as well, allowing them the opportunity to play in outside tournaments. We live at a Country Club, and the Lady Niners provides the perfect opportunity to enjoy the beautiful golf facilities here at Sun Lakes. For more information about this fun group of ladies, contact Peg Monahan at (951) 845-9742. So, C'mon Ladies – Let's Play Golf! | SUN LAKES LIFESTYLES | MAY 2019 | 19 Thank you to everyone who came to the Spring book sale! We enjoyed talking with book- lovers and received several ideas for improving the libraries. We'll have another book sale on the Fourth of July — we're looking forward to that. May is so lovely - sun and warmth and nothing wrong with putting the gardening tools down for a little while and relaxing with a book. I think about fantasy series books, biographies, local history books and sentimental greeting cards and imagine how beautiful all this writing is – human imagination. Allan Odell was born on May 6, 1903 and used verse to further his needs and was successful in business at once. In 1925, just out of college, he started working for patent medicine maker BurmaVita. They had a new formula for a brushless shaving cream; he oversaw a budget of $200 to advertise this new product. He had the idea of short verses written on roadside signs, capturing for a moment driver's attentions. Thus Burma Shave advertising was born. The first signs were on highways in Minnesota; five signs placed 100 feet apart. One favorite: "Within this Vale Of Toil and Sin Your Head grows Bald But not Your Chin Burma Shave." At the peak of the campaign there were 7,000 sets of signs in 45 states. Allan wrote many of the early verses but then held an annual contest with a $100 prize for best 25 jingles. There were over 50,000 entries a year! Here are a few: "Bristles scratched His cookie's Map That's what Made Poor Ginger snap Burma Shave," "Henry the Eighth Sure had Trouble Short term Wives Long term Stubble Burma Shave." Interstates (higher speeds) signaled the end for the signs. Irving Berlin was born May 11, 1888 in Russia. His family immigrated to the United States when Irving was five, but his father, a cantor in the synagogue could not find work in NYC and so took a job in a kosher meat market and gave Hebrew lessons on the side. With eight children the family was very poor; Irving started work selling newspapers on the street corner when he was eight, bringing a few pennies home daily as earnings. He left home to ease his parent's burdens at 13 and never returned to school. Sharing a room in the Lower East Side, with no skills, he tried to take up his father's vocation as a singer. With other young boys he went to saloons in the Bowery and sang to customers for a few coins. By 18 he was working in Tin Pan Alley – writing songs every day. In 1911 he had his first hit, Alexander's Ragtime Band. His stated goal was to "reach the heart of the average American; " his lyrics spokes to us. He gave us so many great songs and musical scores. We love your book donations. Please note (look at a library bookmark) that there are several types of books that we cannot take as donations. Thank you. Library Advisory SPOTLIGHT ON ICC & LADY NINERS

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