In The Pass
All our cities have their own catchphrases...
Banning: "Proud History, Prosperous Tomorrow"
Beaumont: "A progressive city with a small town
feel."
Calimesa: "Refreshingly above the fray"
And now, with "Platinum Pass," the Pass region has
its very own phrase!
"Platinum Pass" is the new moniker coined
recently by Banning City Manager Andy Takata,
and from the reception he's getting, the name
seems well deserved.
"This area is prime for great development with
housing, retail opportunities, and state-of-the-art
warehouses," Takata said. "I think we have more
potential in the 'Platinum Pass' than anywhere
else."
Stretching from Calimesa to Cabazon, including
the Morongo Reservation, the "Platinum Pass"
covers more than 135 square miles. We're a
thriving part of the Inland Empire with big growth
potential! ("Riverside County … where the world
does business.")
Growing region
The Pass has become one
of Southern California's
most important and busy
transportation corridors,
funneling goods and people all
across the country. Today, untold
numbers of cars, trains, and trucks
and tons of goods flow through
the traffic interchange at Interstate
10, State Route 79, and State Route
60. For more than 25 years, the
Pass Economic Development
Association (PassEDA) has
championed the notion of the Pass
being its own region—neighborly
and full of opportunity.
"By using a regional approach,
we can accomplish great things
for the people of the Pass," said
Beaumont Councilman Brian De
Forge.
Banning, Beaumont, Calimesa,
Riverside County, and the
Morongo Band of Mission Indians
work cooperatively to create a
bright future in a thriving region.
Today, the growing, prospering
Pass area has a population of
about 82,000 and covers a swath of
territory stretching from Calimesa
to Cabazon. It's no wonder then
that the bustling region itself has
come to be known as the Platinum
Pass!
The "Platinum Pass"
• Calimesa: 15.6 sq. miles
• Beaumont: 29.96 sq. miles
• Cherry Valley: 8.1 sq. miles
• Banning: 23.1 sq. miles
• Cabazon: 4.9 sq. miles
• Morongo Reservation: 55 sq.
miles
Subtotal:
"Platinum Pass" = 136.66 square
miles or 1.87 percent of Riverside
County (7,295 square miles)
Success can be simple.
Advertise your business in the highest quality
publications in the Pass Area.
Sun Lakes Lifestyles
Four Seasons Breeze
Beaumont Now
Our Yucaipa
909-797-3647
BEAUMONT NOW | AUGUST 2013
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