Issue link: https://imageup.uberflip.com/i/1493198
| OHCC LIVING | MARCH 2023 | 9 Spring is the season of change and rebirth. And so it is for the Community Image & Marketing Committee. With new members and talent, we look forward to the years' projects ahead. As we welcome our new members, we also want to thank and acknowledge our outgoing members: Judy Caston, Tom Murphy and Jeff Mowers. All have contributed their time and talents to make the CIMC what it is today. In 2023, the Committee continues work on future Clubhouse upgrades and advising on design concepts for the Lanai project. Additionally, we will be focusing on enhancing our website (public and private) to elevate the user experience. Other projects on the horizon are: back gate upgrades, new resident packets, enhancing all resident communications vehicles and marketing communications. CIMC background: The Community Image & Marketing Committee was created in late 2020 through the merging of two previous committees: The Marketing & Communications Committee and the Executive Design Committee. The previous Marketing Committee established OHCC's image and brand identity, including our logo, marketing strategy and image. The former Design Committee was tasked with redesigning our Clubhouse interior and Inspiration Hill. The CIMC is unique, as it is tasked with ensuring the continued recognition and uniformity of the OHCC brand throughout all uses (i.e., website, marketing materials, resident communications and esthetics). In addition, we are a committee that works alongside other committees to make observations and advise on logo usage, signage, landscaping improvements, alterations to community buildings and property and more. We act as a resource for other committees, clubs, the Master Board and HOA. We are tasked with being the committee that takes a 360 degree/10,000 ft. overview of the communities' image as a whole. The new OHCC Front Entry and Monument is the first project completed by the CIMC in early 2022. We continue to work with clubs and committees at their request. We also work closely with the HOA to enhance and improve our Community image, to ensure consistency of our message and protect home values.