Image Up Advertising & Design

Solera Diamond Valley View August 2023

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16 SOLERA DIAMOND VALLEY | AUGUST 2023 By eresa Rossetti, Resident Every day on the news, on social media or from friends, family, or neighbors, we hear of organizations and people in need of help. Our inboxes, voicemails and sometimes texts fill up with requests for aid due to natural disasters, animal shelters that need help, children's charities, veterans' groups, etc. that need resources to continue their work. How do we decide what charities to choose and, most importantly, which are worthy of our money during these tough times? Perhaps you have certain ones you donate to frequently – your alma mater, a hospital or research center that you or a loved one benefited from, or a cause that is close to your heart for whatever reason. But what about all the others, perhaps new to you, that are requesting aid? How do we make informed choices to make sure our money is going to a reputable charity? In the wake of tragedies, one hit wonder "charities" pop up begging for help. ese are usually local, and the vast majority are individual scammers smelling an opportunity through local press coverage and a quick website setup. In 2013, the Tampa Bay Times put together a list of 50 charities that raised almost a billion dollars, most of which wound up in the pocket of the fundraisers. Google 50 Worst Charities if you want to see the list. You'll notice that a lot of these "charities" have similar names to legitimate ones we've know of for years. T hat's definitely on purpose! If you receive a call from someone soliciting a donation, please do not do this over the phone. Ask them how you can donate online/by mail. Legitimate ones will tell you how. Hustlers will not. How do we sort it all out? Perhaps surprisingly, the IRS is not the answer. Many non-profit organizations are registered with them but the money they collect feeds them and not the people you think you are helping. ankfully, there is help available online. ese sites have researched the charities, itemizing how much of the income (your money) goes towards helping their cause, how much goes to the salaries of the organization itself and how much of that money is spent on advertising. ey provide enough info, for free, to make an informed decision. e Better Business Bureau Wise Giving Alliance (give.org) is one. I use CharityNavigator.org. Others to check out – GuideStar.org, CharityWatch.org, and even Consumer Reports. Please take the time to do some research before donating your hard-earned cash. (Who am I kidding - never give cash and make sure to get a receipt!) So Many People To Help… How To Choose?

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