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| LIFE IN SOLERA | MAY 2026 | 11 By Diana Mangan, Realtor and Resident In our beautiful community of Solera, many homeowners aren't under pressure to sell — and that's a blessing. But there's a common mindset that can quietly work against sellers: "I'm not in a hurry, so I'll just list high and see what happens. "It sounds reasonable … but in today's market, it can backfire. e Problem with "Testing the Market" When a home is priced above market value, something important happens: • Buyers don't even come see it. • Agents skip over it when showing homes. • The listing becomes stale very quickly. e rst two to three weeks on the market are critical! That's when your home gets the most attention. If it's overpriced during that window, you miss your best opportunity. Overpricing often leads to lower offers. Ironically, starting too high can result in selling for less, not more. Why? • Buyers begin to wonder: "What's wrong with it?" • Price reductions signal weakness • You may end up chasing the market downward instead of leading it • A well-priced home often creates competition, which can drive the price up. Buyers Are More Informed an Ever Today's buyers have access to recent sales, online estimates, and neighborhood trends. They know value — and they're quick to pass on anything that feels overpriced. "No Hurry" Doesn't Mean "No Strategy" • Even if you're not in a rush, you still want: • The highest possible price • The least amount of stress • A clean, timely sale • That comes from strategic pricing, not hopeful pricing. e Smart Approach Instead of "testing the market," consider this: • Price your home at or slightly below market value • Attract maximum interest immediately • Let the market work in your favor • This is how you create urgency — and often, better offers. Final ought You may not be in a hurry … but buyers are. And the right buyer, the one willing to pay top dollar is most likely to act when your home first hits the market. Make that moment count. "I'm Not in a Hurry to Sell…" Why That Mindset Can Cost You Thousands