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| SUN LAKES LIFESTYLES | DECEMBER 2023 | 17 Sun Lakes Committee Reports Marketing & Communications Advisory We trust everyone had a blessed Thanksgiving! Kudos to those natural-born marketers who used proven marketing concepts to "make a few bucks cleaning out the garage" during our recent garage sales. Smart sellers put the good stuff on their driveways so that people slowing down in cars and carts could easily spot things they couldn't live without. Some used eye-catching signs to promote the best items at the best prices. They emerged from their shady garages to mingle with prospective buyers and make spontaneous deals with those who liked negotiating. They sold the $20 items for $10, the $10 items for $5, and the $2 items for $1. They made two-for-one deals. They gave away stuff. Somehow, they instinctively knew that if they offered the Right Product at the Right Price in the Right Place with the Right Promotion, they would have a great sales day. They did it with a smile because they were having fun. Their wares sold out quickly, and only a few things were left to put away. Our Marketing Advisory Committee applies these same proven marketing strategies to ensure that the products and services offered by our Restaurant, Lounge, Sandwedge, Pro shops, golf courses, and other amenities give you desirable choices at the maximum value … and, yes, still enable Sun Lakes to be financially prudent. Recently, we helped promote the grand opening of our newly remodeled Sandwedge. The delightful Bar & Grill now features Monday Night Football and weekend sports on five new big-screen TVs, and it's quickly becoming the hot place to enjoy watching your favorite sport with friends. We're creating a new logo to rebrand the Sandwedge's casual, sporty image, which will appear on interior and exterior signage. It's not all about sports, though. The food and service are wonderful! We are creating a Coupon Program for new residents to give them exciting discounts on food, beverages, and golf-related items. The goal is to start people with the habit of using these amenities early and often while getting to know Sun Lakes. We welcome your positive feedback, comments, and ideas to help us focus on those things most important to you. Please take a few moments to respond if asked to complete an official survey in the months ahead. It's one of the best ways to learn about your thoughts and preferences. Warm wishes for the Merriest Christmas and a Healthy, Happy New Year! ~ Chairperson Michele Walter, (951) 202-8009